Journal
Notes from first light.
Field notes on brand, web and product from the people doing the work. New essays every other week.
More from the journal
Brand
6 min read
Choosing a colour palette that lasts
Trends fade fast. A palette built on contrast, meaning and restraint will still feel right in ten years.
Process
4 min read
Workshops that actually move the brief
Our kickoff workshop fits in a single morning and replaces weeks of back and forth. Here is the format.
Web
5 min read
Wireframes before pixels
Rough sketches catch structural problems early, when they are cheap to fix. Polish can wait.
Design
7 min read
Light, gradients and the premium feel
Why soft gradients and careful light make a site feel expensive, and how to use them without overdoing it.